Thinking about which discount/coupon incentive will be effective for social media in 2015? How about offering small items related to popular search terms every month in 2015? If you do this, you can then take advantage of trending topics in social media.
IE.
January – “Vegan Value” | “Weigh-Loss Diet Discounts”
February – “Wing Wednesday” | “Wind Wing Specials”
If your restaurant doesn’t offer term relevant to these topics, perhaps it’s time for a menu upgrade? It doesn’t have to take up your whole menu, just enough to match your incentives with the trends.
Small Business Marketing Strategy 